Package Design 1

Deliverables: In-class presentations, research, moodbaords, 3 concepts per week, and physical mockups

2023

Bick's Pickles brand refresh is aimed at embracing its brand message of heritage and making memories. The project showcases the company's commitment to providing high-quality pickles while staying true to their roots and connecting with their customers personally.

The underlying concept driving this initiative revolves around the promotion of minimalistic packaging. Notably, the label design incorporates an innovative feature wherein it can be planted, allowing customers to cultivate their cucumbers for pickling. Additionally, incorporating Polaroid frames is a strategic choice tailored to resonate effectively with the target demographic. To enhance clarity and convenience for consumers, I included pickles and prominent flavour ingredient stickers outside the frames, facilitating quick identification of the product variant. Furthermore, the colour scheme of the frames has been meticulously aligned with the various flavour profiles, thereby enriching the visual coherence of the packaging design.