Course: Advertising
Deliverables: Poster inspired by advertisement seen in class, must include type.
2022
Reaction design to advertisements with visicious intentions. Inspired by
an advertisement encouraging young women to ask for boob jobs for their
16th birthday.

Package Design 1
Deliverables: In-class presentations, research, moodbaords, 3 concepts per week, and physical mockups
2023
Bick's Pickles brand refresh is aimed at embracing its brand message of heritage and making memories. The project showcases the company's commitment to providing high-quality pickles while staying true to their roots and connecting with their customers personally.
The underlying concept driving this initiative revolves around the promotion of minimalistic packaging. Notably, the label design incorporates an innovative feature wherein it can be planted, allowing customers to cultivate their cucumbers for pickling. Additionally, incorporating Polaroid frames is a strategic choice tailored to resonate effectively with the target demographic. To enhance clarity and convenience for consumers, I included pickles and prominent flavour ingredient stickers outside the frames, facilitating quick identification of the product variant. Furthermore, the colour scheme of the frames has been meticulously aligned with the various flavour profiles, thereby enriching the visual coherence of the packaging design.

Advertising 1
Deliverables: In-class presentations, research, mood boards, 2 minute commercial, story boards, 30 second radio script
2022
Get parents to see Petco as a one-stop shop for all their pet’s health and wellness needs. By demonstrating a wide range that answers all their pet’s needs. 3 Print Ads, 1 Storyboard, 1 Radio Script

Ideas & Images
Deliverables: In-class presentation that include’s an 11×17 printed out finished poster
2023
Bick's Pickles brand refresh is aimed at embracing its brand message of heritage and making memories. The project showcases the company's commitment to providing high-quality pickles while staying true to their roots and connecting with their customers personally.
The underlying concept driving this initiative revolves around the promotion of minimalistic packaging. Notably, the label design incorporates an innovative feature wherein it can be planted, allowing customers to cultivate their cucumbers for pickling. Additionally, incorporating Polaroid frames is a strategic choice tailored to resonate effectively with the target demographic. To enhance clarity and convenience for consumers, I included pickles and prominent flavour ingredient stickers outside the frames, facilitating quick identification of the product variant. Furthermore, the colour scheme of the frames has been meticulously aligned with the various flavour profiles, thereby enriching the visual coherence of the packaging design.

Advertising 1
Deliverables: In-class presentations, research, mood boards, three concepts per week (one per group member)
2022
Design advertisement posters to communicate the versatilely of the brands products.

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